Company Overview
Manhattan Communications India Pvt Limited represents the evolution of multicultural marketing from traditional agency services to technology-driven platform solutions. Established with a vision to democratize global marketing reach, we have grown from a specialized multicultural agency to a comprehensive marketing technology company serving leading brands across four continents.
Our journey began with a simple yet powerful mission: to help businesses authentically connect with diverse communities through culturally relevant marketing strategies. Today, we stand as a publicly-listed entity preparing for NSE SME Exchange IPO, having successfully transformed our business model to incorporate revolutionary technology platforms that scale our impact and enhance our service delivery.
Corporate Structure
Manhattan Communications India Pvt Limited operates as the parent company of a strategic portfolio of specialized entities:
Mediamorphosis LLC
Our North American subsidiary specializing in multicultural marketing across US and Canadian markets. Through its affiliate Mediamorphosis Advertising & Technology Inc, which holds MWBE certification by New York State, NYC, and federal accreditation, we serve as the primary market interface for Fortune 500 clients seeking authentic multicultural engagement with diversity supplier benefits.
Manhattan Tech Ventures
Our technology innovation arm focused on developing and scaling revolutionary platforms including LYKSTAGE's patent-pending watch-time reward mechanism and EthnicOnlineNetwork. This division drives our technological competitive advantage and represents our future growth catalyst.
Technology Platforms
LYKSTAGE
Revolutionizing the Creator Economy Through Watch-Time Rewards
LYKSTAGE represents our most significant technological innovation - a user-generated video-sharing platform with a unique watch-time-based reward mechanism (patent pending) that fundamentally transforms how creators and viewers interact with content. Unlike traditional platforms where only creators monetize content, LYKSTAGE enables creators to earn from Day 1 while simultaneously rewarding viewers for the monetized watch time units they accumulate every time they watch on the platform.
Revolutionary Watch-Time Reward System:
Our patent-pending algorithm calculates and distributes rewards based on actual watch time, creating a sustainable ecosystem where engagement directly translates to earnings for both content creators and viewers. This groundbreaking approach addresses the fundamental inequality in traditional social media platforms where viewers generate value through their attention but receive no compensation.
Platform Highlights:
50,000+
Active Users
200,000+
Videos
1.2+
Million Hours
Patent-Pending Algorithm
For watch-time monetization that ensures fair compensation distribution.
Creator-First Approach
Enabling immediate earnings without minimum thresholds or complex qualification requirements.
Viewer Reward System
Compensates users for their time and attention through monetized watch time units.
Financial Performance & Growth
Strong Financial Foundation
Manhattan Communications demonstrates consistent financial performance with a clear trajectory toward accelerated growth. Our diversified revenue streams, efficient operations, and technology-driven scalability position us for sustained expansion across global markets.
Key Financial Metrics
Revenue Performance
Multiple streams across services and technology platforms
Balanced across North America, Europe, and Asia
Profitability Metrics
Growing from current levels to 15%+ by FY31
Consistent positive margins with growth trajectory
Technology-driven cost optimization
Strong operational cash generation
The Team: Global Minds. Local Understanding.
Led by founders Adris and Pinky Chakraborty, our team is a blend of strategists, creatives, technologists, and marketers working across continents. With deep regional insight and a shared global vision, we create work that resonates wherever it goes.
Adris Chakraborty
Founder & CEO
Pink Chakraborty
Co-Founder
Aditya Patiyal
Director and Business Head
Our Clients
We collaborate with mission-driven startups and global leaders across sectors - from tech and finance to education and culture.
Our Mission & Vision
Mission
To democratize multicultural marketing by providing businesses with the tools, expertise, and technology platforms necessary to authentically engage diverse global communities while generating measurable returns on investment.
Vision
To become the world's leading multicultural marketing technology company, where cultural diversity drives innovation, and authentic community engagement creates sustainable business value.
Core Values
- Cultural Authenticity: Every campaign respects and celebrates the unique characteristics of target communities
- Technology Innovation: Leveraging revolutionary platforms with patent-pending mechanisms to enhance reach, engagement, and measurement
- Measurable Impact: Delivering quantifiable results that drive client business growth
- Global Perspective: Understanding that diversity is a global opportunity, not a regional consideration
- Sustainable Growth: Building long-term value for clients, communities, and stakeholders
Legal & Compliance
Certifications & Accreditations
Through Strategic Affiliate Partnerships:
- MWBE Certified: Mediamorphosis Advertising & Technology Inc holds New York State and NYC certified Minority and Women-owned Business Enterprise status through Strategic Affiliate Partnerships.
- Federal Accreditation: US federal government certified diverse supplier through affiliate relationships.
- BBB Accredited: Better Business Bureau accredited with excellent rating.
Intellectual Property
Patent-Pending Technology: LYKSTAGE's watch-time-based reward mechanism represents proprietary intellectual property with patent applications filed in multiple jurisdictions to protect our technological innovations.